MIPCOM: Montreal-based Media Ranch has partnered with recently launched South Korean prodco and distributor Something Special to exchange formats.

Under the partnership, announced on the first day of Mipcom Online+, Something Special will represent Media Ranch’s entertainment competition format Watch! in Asia, while Media Ranch has acquired the worldwide rights, excluding Asia, to Something Special’s healthy lifestyle formats Miracle Recipes and Miracle Habits.

Created by Media Ranch and producers Dan Munday and John Kirhoffer, Watch! pits two teams against each other in a game of memory, challenging them to recall details of an extravagant variety show played out before them.

The format has already been acquired by Talpa Germany for ProSieben; WeMake in France; NBCUniversal-owned Matchbox Pictures in Australia; Endemol Shine Group in Spain, Portugal and Italy; ITV Studios in Sweden; Banijay Group’s Bunim/Murray Productions in the US; RDF/Fizz in the UK; Warner in Denmark; Finland’s Rabbit Films; and Poland’s TVP.

The news of Media Ranch’s partnership with Something Special comes after Media Ranch’s incubator initiative Horsepower earlier this year agreed a multi-year first-look agreement with South Korea’s SBS FormatEast.

In its first year, Media Ranch will represent FormatEast formats such as Honey in a Box and Boundary.

Something Special was launched earlier this year by formats veteran and former CJ E&M exec Jin Woo Hwang and former MD of SBS FormatEast Insoon Kim.