ITV Studios announced a partnership with Something Special. Together, ITV and the Korean format, development, production, and distribution company will create and develop new formats for the international market. 

Something Special is a recent establishments set to push out Korean content to its international partners. "This collaboration with Something Special is really exciting, coming as it does at a time when global development has accelerated,” Mike Beale, Managing Director, Global Creative Network at ITV Studios, said. “We can’t wait to get working with the teams there to put our collective creative minds together and bring fresh new formats to global buyers.”

The agreement will see them working with both ITV Studios’ Global Creative Network and Armoza Formats to create two brand new formats for global exploitation, with Something Special representing the shows in Asia and ITV Studios representing the international rights.
 
The new formats will be launched in 2021. “We are thrilled to be partnered with ITV Studios, connecting the best talents in the world for creating fresh new formats for the world,” Jin Woo Hwang, President, and Executive Producer at Something Special said. “With the collaboration being backed up by KOCCA (Korea creative content agency), we are ready to show the world how global development can be executed at the best level.”